Using Colour Psychology To Sell Your Home

Many of us think of colour in terms of what we like and don't like. We may not even be aware that colours can actually have an effect on how we are feeling. For example, intense colours such as red can make us feel anxious or over-stimulated, which would make them unsuitable for a bedroom. Cooler colours, such as blue can make us feel calm and relaxed but can also feel too cold, depending on the shade used. Given this surprising information, it's easy to see that colour can play a significant role in the sale of your home. You don't want to chase potential buyers out the door. Consider these suggestions for using colour psychology to make the right statement when marketing your home.

Yellow

Yellow is a bright and cheerful colour but it is best used in smaller areas such as kitchens, bathrooms and hallways. When it is used in larger rooms as the overall colour scheme it can be agitating to some people. Choose the appropriate shade of yellow from a colour psychology chart to ensure that it has the right feel for your space.

Blue

This is a very popular colour due to its tendency to make people feel calm and relaxed. Blue comes in many different shades and works well in any room but light blues can have a cold feel to them, so be sure to use them in a room with warm coloured furnishings and accessories. Warm, soft blues are a great colour psychology option.

Brown

As one of the neutral colours, brown is soothing and gives a cozy feel. Lighter shades of brown make a less stark contrast colour than white and they work well with brighter colours too. Consider the lighter shades on the colour psychology chart when painting smaller rooms to give a more expansive feel to the room.

Grey

Grey is another neutral colour that works in a similar manner to brown, in that it looks great with most other colours. Grey is very popular at the moment. There are many shades to choose from and they range from warm tones to a more industrial, cool look. The warmer tones tend to create a cozy and more welcoming feel, which is an important consideration in preparing your home to sell. You'll have lots to choose from on the colour psychology chart.

Green

Green is considered to be one of the most restful colours to the eye. Because green has a link to trees, plants and grass it is associated with nature, which can create a relaxed state. As with other colours, there are many shades on the colour psychology chart from bright, fresh spring greens to more serene dark greens.

Our homes should be a reflection of who we are and what makes us happy... no matter how wild and crazy it might seem to others. But when you are preparing to sell your home it's important to remember that we are all different. You can't predict what a potential buyer will like so take the safe route and use soothing neutral colors that will allow buyers to visualize the way in which they might best use the space for themselves.

Thus, colour psychology can influence your mood and also attract a higher price when you sell.

Source: Claire LeLacheur